For complete details, please contact the program leader.
This program is open to Krannert Graduate students only.
Business between Spain and the EU: This course explores the ways cultural similarities have allowed Spain to be the bridge between the European (EU) and the countries of South America in developing business relationships. Background on the Spanish economy in transition at the end of the 20th century and its relationship within the EU and in the Global market will be addressed. Spanish business strategy will be discussed, as well as Spanish cultural diversity. A company visit to Telefonica and case studies of companies that have developed successful business relationships are also included.
This course comprises two parts. In part one, the focus is placed on Spanish and European cultural traits to provide the participants with a better understanding of consumer behavior and values as well as business attitudes in the region. In part two, a series of case studies are presented and discussed to analyze marketing strategies implemented by the EU in order to identify success factors within the Spanish economy.