If you have questions about this program, email the program leader listed below.

International Marketing: Dealing with Diversity

Program Details

The arrangements for the travel, housing, meals, excursions and course content of this program have been made by the leader. Questions about this program can only be answered by the program leader listed below.

Program Type Departmental
Program Location Paris, France
Course # SA 59000
Duration Spring Break
Upcoming Program Dates
Spring Break 2023 03/11/23 to 03/18/23

Program Leader

Name Maria Gabriele
Email gabriel2@purdue.edu
Click here to enroll in this program!
Please Note: Due to COVID-19, programs may be altered or adapted with little notice

Program Description

Cultural diversity is the major European challenge: trade barriers have disappeared, cultural barriers have not. Companies willing to expand in Europe need first to observe and understand the dominant cultural traits for each region and perceive the main differences that should be considered for the design of a marketing plan. One needs to adapt all the components of the marketing mix: product design, communication, and distribution. 

This course comprises two parts. In part one, the focus is placed on European cultural traits to provide the participants with a better understanding of consumer behavior and values as well as business attitudes in the region. In part two, a series of case studies are presented and discussed to analyze marketing strategies implemented in Europe in order to identify success factors.

Full Program Info

 


Academic Credit

MGMT 1 credit

Program Cost

Students pursuing program participation accept financial responsibility. Purdue will take measures to mitigate financial risks, although will not be liable for loss.

Estimated cost $2132 - Cost does not include airfare or personal spending.

Application Deadline

 December 17, 2022



Financial Aid

Purdue University financial aid may be applied to the costs of studying abroad. Students interested in receiving financial aid should

NOTE:  Recipients of certain tuition remission and scholarship programs should pay careful attention to the regulations for using those benefits for study abroad.  Ask your financial aid advisor about any limitations.

Click here for a list of scholarships and grants available to assist with the costs of studying overseas.