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If you have questions about this program, email the program leader listed below.

An Italian Food Experience: Production, Preparation, Marketing


The arrangements for the travel, housing, meals, excursions and course content of this program have been made by the leader. Questions about this program can only be answered by the program leader listed below.

Program Type Departmental
Program Location Multiple Locations, Italy
Course # SA 21254
Duration Summer
Upcoming Program Dates
Summer 2014 05/18/14 to 05/29/14

Italy Map

Program Leader
Name IPIA
Purdue University
Room 26 Agriculture Administration Building
West Lafayette, Indiana 47907-1168

Phone: 765-494-6876
Fax: 765-494-9613
Email: AgAbroad@purdue.edu


Program Description

Students who complete this program will earn 3 credits of AGEC 49800.

Students will travel to Reggio Emilia and the Tuscany regions of Italy. Students will have an opportunity to gain a better understanding of marketing by experiencing agrotourism among smallholding and microfood producers in Italy. The program will provide students with examples of all facets of marketing of these products, from the segments served by the producers (consumer, trade, and distribution) or local processors, to product development, pricing, distribution in various channels and promotion activities at these small facilities. the program will begin with research on the marketing of local production from small holding producers in the US, which will serve as a comparison to those which will be observed abroad. It will continue with research on the availability of Italian food products in the US, understanding of economic and trade issues affecting production from small holders in Italy within the EU and to the US, and distribution of Italian consumers around the world. The course will include trips to farms and production facilities, as well as personal interaction with the products produced by these entities.
Please email Dr. Elizabeth Yeager at eayeager@purdue.edu if you have any questions regarding the program!


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